Until the 1930s there was no such place, but there was a pub called the Fitzroy Tavern, on Charlotte Street, where a number of well-known writers would gather. Near the West End of London, sitting between the London Borough of Camden and the City of Westminster, was a popular location for the Bohemian set and frequented by Virginia Wolf and George Bernard Shaw. Fitzrovia is a combination of residential homes, small businesses, health centres, and retail shopping and in 2016 it was rated by The Sunday Times as the best place in London to live.
There are records of the area now known as Fitzrovia from the 11th century when it was part of Tottenham Court, an ancient manor. Charles Fitzroy, who eventually became Baron Southampton, bought the manor, and built Fitzroy Square, which still remains. Throughout the 18th century the area was developed by minor landowners resulting in many small and irregular streets. Colville Place and pre-Victorian Middleton Buildings are two of London’s oldest residential walkways.
Fitzrovia, is not just known for its irregular walkways, but also for its very famous pub, The Newman Arms. Originally built in 1730, it once operated as a brothel and still has a painted image of a beautiful woman beckoning visitors through her window on the upper floors. The unassuming pub gained fame for inspiring the Proles pub in George Orwell’s novel, 1984. He was a regular drinker there.
The name Fitzrovia fell out of use during the 1940s but was revived by the organisers of a street festival in Charlotte Street in 1973, which they decided to call Fitzrovia Festival. Following this, the community newspaper was renamed from The Tower to Fitzrovia News, and a Fitzrovia Neighbourhood Centre was open.
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Fitzrovia is very close to the West End of London. It is considered an affluent area although it has a diverse mix of residents. Originally built for the upper classes, it has a more modern bohemian history and has been home to the likes of Virginia Wolfe and George Bernard Shaw.
Fitzrovia, as a locale, was named after a local pub, the Fitzroy Tavern. Much of the area had been owned by the Duke of Grafton, whose family name was Fitzroy. During the early 20th century, the Fitzroy tavern became a popular hang out for the literary set, and it was they, who started referring to the neighbourhood as Fitzrovia. It is believed that the first to use the name was the editor of Poetry London, James Thurairajah Tambimuttu although it was first seen in print in the gossip columns of the Daily Express in 1940.
Fitzrovia is north of Trafalgar Square and lies in both the London Boroughs of Camden and the City of Westminster. It is between Bloomsbury and Marlybone and its northern boundary is the A501 and Euston Road. It is bordered by Great Portland Street to the west and Gower Street to the east. Oxford Street runs roughly along its southern edge, making this location extremely convenient to those who wish to be right in the heart of the best London has to offer.
While Fitzrovia is considered a rather trendy place to live, far more people work and play there than live there and it has a wide range of residents of different social and economic status. It has an active neighbourhood association, who run a community centre, local newspaper and annual festival locally.
Fitzrovia has always been known as a centre for art and fashion, but in recent years media outlets, marketing companies and architects have established headquarters there among the commercial art galleries and dealers. The area’s most famous landmark is the BT Tower, which was originally built in the 1964, when it was the tallest building in the UK. The tower remains in use as a communications hub and is also used to monitor air quality in the city.
Because Fitzrovia is truly a destination for those who are interested in the arts and who want to be close to everything that is fun and delicious to do in London, it’s a place that many visitors wish to share with someone else. What could be more fun than to check out places once frequented by the likes of Dylan Thomas, stroll around the galleries and check out the fabulous bars and nightlife with a glamorous woman on your arm, whose aim is to make sure you have a fantastic time?
Fitzrovia is where people who know or want to know about the hidden secrets of London tend to congregate. So, one of the special little secrets of Fitzrovia, The Charlotte Street Hotel, is where you’re going to want to stay. With gin master classes, afternoon tea and a private screening room, this little gem is designed with the local Bloomsbury Group literary history in mind. Bohemian chic with a modern twist, the suites are tastefully cool with huge walk in showers and king sized beds.
Sticking with the Bloomsbury theme, you must head over to Fitz’s for cocktails in a quirky, art deco design nod to the past. A great place for a fun date to get warmed up for a delicious meal afterwards at one of the areas excellent restaurants such as the Michelin starred Hakkasan, the world famous Cantonese restaurant. Once you’ve eaten one of their delectable and exotic meals, there’s no doubt you’ll be in the mood for something extra spicy, hot and sweet when you get your companion in private.
If you would just like some intimate time alone with your date, you may find it more affordable, especially if you don’t want to feel rushed, to visit one of our conveniently located, comfortable and easy to find apartments for an incall.
With such a perfect and central location, you won’t be surprised to hear that there are tube stations conveniently located wherever you wish to enter the area. On the north west corner, you’ll find Great Portland Street Station. More north centrally located is Warren Street Station and to the North East is Euston Square. Coming from the south east end of Fitzrovia, you’ll find Oxford Street Station and centrally to the south is Tottenham Court Road Station. Having this many tube stations surrounding the area makes it easy to get to and easy to get home from.
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